HFI

Since I look at communication in digital, print, videos and other formats, it is important that we possess adequate knowledge of what we are looking at. The CUA course has helped me direct and help my designers and customers better. I can now educate and guide them with valid feedback that is based on how the design will impact our customer experience (CX). For example, now while giving art direction, I am mindful of the target audience, the geographical location, how technology friendly is the end user, if it can be further simplified for the best user experience…these were not considerations I was mindful of previously.

I strongly believe that my CUA training makes me a more effective design lead. While leading a team of designers, my knowledge puts me in a better position to make informed decisions and provide sound advice in challenges that my team goes through on a daily basis.

I review their output and provide guidance from design strategies up to detailed usability concerns. I also craft experience strategies when needed. I personally teach human-centered design classes across the organization. All these tasks are significantly impacted by what I learned from the CUA training.

The CUA has helped me in successfully aligning my skillsets and knowledge to my role. I have been able to create a competent workforce that objectively evaluates the user experience of various engagements via a disciplined approach, where a clear rationale can be drawn as to why something is superior to other. I effectively evaluate in-house framework / models, constructively review and add value toward enriching them. I have also contributed towards enhancing the maturity of UX implementation at the org level through adoption of design tools and best practices.