CONTENT MARKETING STRATEGY

CONTENT MARKETING STRATEGY

Funded

Course Duration

16.0 hr(s)

Mode of Assessment

Assessment is to be conducted under SSGs current standards for the specific framework. There are 2 assessment methods in this module:
-Written Assessment

Who Should Attend

Individuals who have a keen interest to harness the power of infographics as a persuasive communication tool and the skills to create effective infographics used in content marketing.

Course Overview

Building the right content marketing strategy can significantly impact a brand and business. It is focused on generating and distributing important and relevant content, relating these ideas and story effectively to your target audience. Understand what content marketing is, generate effective content and be a top-notch storyteller for your brand to generate more sales and increase traffic to your business.

In this activity packed 2 days program, you will learn the skills to create and design infographics for storytelling, reporting and presentation, creating a lasting impression on your audience.

Courses Schedule

Next available schedule

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Course Objectives

Upon completion of this course, you will be able to develop strategies for delivering consistent messaging through content on various platforms, including the conceptualisation and development of content and the optimisation of content delivery parameters to attract and engage target audience.

Pre-requisites

Prior to attending this course, you should:

  • Know the basic functions of a computer.
  • Know how to navigate the internet for information
  • Be able to read, write, speak and understand basic English at WPL Level 4
  • Have a keen interest to acquire new knowledge and willingness to learn a new skill
  • Be comfortable working in teams and engage in positive discussion

Course Outline

  • LU1: Apply content marketing concepts
  • LU2: Identify the use of infographics as a visual marketing tools as marketing strategy
  • LU3: Overview of Infographics connecting the fundamentals aspect of creating infographics and its usage
  • LU4: Infographic style – Purpose, Content and audience
  • LU5: Infographics types
  • LU6: Preparing Wireframe with Visual Storyboarding & storytelling
  • LU7: Executing Wireframe
  • LU8: Sample Infographic Project using Infographic and Wireframe tools

Certificate Obtained and Conferred by

SSG’s Statement of Attainment (SOA) will be awarded to learners who have achieved 75% attendance and are Competent (PASS) in their assessment.

Fees and Funding

Course Fee Payable 
Individual Pricing w/o GST w GST
 Course Fee $950.00 $1,016.50
SkillsFuture Funding, >=21 yrs old $710.00 $776.50
SkillsFuture Funding, >=40 yrs old $150.00 $216.50
     
Corporate Pricing    
Non-SME w/o GST w GST
Course Fee $950.00 $1,016.50
SkillsFuture Funding, >=21 yrs old $710.00 $776.50
SkillsFuture Funding, >=40 yrs old $150.00 $216.50
     
SME w/o GST w GST
Course Fee $950.00 $1,016.50
Enhanced Training Support for SMEs Companies $150.00 $216.50

 

Prices does not include pre & post assessment fees and subject to GST and other LHUB miscellaneous fees

Note: SkillsFuture Funding, >=21 yrs old : Applicable to Singapore Citizen/PR 

  SkillsFuture Funding, >=40 yrs old : Applicable to Singapore Citizen ONLY

Course reference code in SkillsConnect:

  • For Training Grant application, please use the following reference code

Reference code: CRS-Q-0042054-MED

 

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Funded

CONTENT MARKETING STRATEGY

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Before Funding $950.00
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