IBFIT23: ICAGILE - AGILITY IN MARKETING-P200717ZFF
ICAGILE - AGILITY IN MARKETING-P200717ZFF
Course Duration
Who Should Attend
The target audience for this class includes sales & marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organisations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation. Anyone who wants to create a work environment in the marketing team for aligned success.
Course Overview
The 2 days course will provide you and your team not only with detailed knowledge of Agile and how it can be applicable in your marketing department. It will also take you on a ride of how you can deliver fast without compromising the quality of your marketing initiatives. This learning will be increasing the teams efficiency, empowering teams with an innovative mindset and better process management, adopt to change, clarity in vision, zeal for continuous improvement.
To facilitate this, we are offering this marketing workshop with proven practices of Agile for your marketing team which is focused on two parts: improvement of processes and creating more efficient teams and enhance the team’s capacity to be futuristic with an agile mindset.
Participation in this highly interactive workshop, will give attendees the necessary skills to facilitate discussions for maximum impact. Participants will get practical tips to use at their workplace to handle Team conflicts & to help Teams achieve successful outcomes while leveraging their new skill sets to facilitate agile practices.
Workshop Highlights:
Agile Marketing was created from years of study on the relationship between marketing while incorporating Agile techniques that have yielded such incredible results in product development, software development, and across various other industries.
- Agile Marketing training provides a unique outlook on the process of marketing and sales
- Its a fundamental shift in mindset. Instead of focusing on who you can sell to, the focus is shifted to who needs you most while leveraging rapid iterations for maximum output
- Empowering teams with an innovative mindset and better process management
Next available schedule
Course Objectives
- Agile marketing core Values and Principles
- How Agile is used in product development and IT and the transition to use in marketing
- Visual collaborative approaches for identifying customer needs
- Adopting an iterative process applied to marketing for fast results and sustainable growth
- Focusing on customer relationships that carry the most value
- Organising your marketing into channels of filtering, educating
- Creating the systems and messaging to find and nurture your ideal customers
- Review of case studies applying these techniques to yield rapid growth
- Moving beyond theory into real-world application
- Understanding Agile Marketing for future
Pre-requisites
There is no pre-requisite for attending this course.
Course Outline
Day 1
Introduction
Paradigm Shifts for Marketing
- Rethinking the way we look at Marketing
- The Purpose of Agile Marketing
- The Scope of Agile Marketing
The VUCA world and Agile
- Meaning of Agile
- Agile Values and Principles
- Bridging the gap in Marketing
- Big Shift from Traditional Marketing to Agile Marketing
Agile Marketing Manifesto
- The 7 Values
- The 10 Principles
- Agile Marketer Mindset
- Agile Marketing Pillars
Customer Analysis and Segmentation
For Business Agility
- Moving from us to them
- Agile Customer Journey Map
- Avatars and Agile Persona Crafting
- The Tree of Customer Data
Agile Marketing Business Canvas
- Understanding how to create value
- Agile Marketing Planning
- Agile Marketing Arrow
- Agile Marketer Process Directions
- Marketing Value Canvas
Agile Marketing Framework
- High Agile Marketing Roadmap
- High-Level Agile Marketing Process Flow
- Applying Agile Marketing Framework
Agile Marketing Roles
- Agile Marketing Master
- Agile Marketing Business Owner
- Agile Marketing Team
- Six boxes of Agile marketing team
- Agile Marketing Master
- Agile Marketing Function Owner
- Agile Marketing Team
- Six boxes of Agile marketing team
Recap
Day 2
Day 1 Recap
Agile Marketing Plan
- Agile Marketing Team Backlog
- Agile Marketing Strategic Backlog
- Agile CMO Backlog
The Ceremonies or Events
- Agile Marketing Planning
- Daily Inspect and Adapt
- Weekly, Fortnightly & Monthly Review
- Retrospective and Innovation
- Idea Generation
- The Big Adjustment and Alignment
Kanban for Agile Marketing Teams
- WIP Limit
- Kanban Board
Estimation and Prioritisation
- Market Value Measure
Agile Marketing Culture and Leadership
- Leading Agile ways in your Marketing team
- Challenges in Agile Adoption
- Case Studies
The Next level of Agile Marketing
Assessments
Q&A
Closing
Certificate Obtained and Conferred by
After completing this 2-day workshop and successfully demonstrating the understanding of all Learning Outcomes, participants will receive the ICAgile Certified Professional Agile Marketing (ICP-MKG) which is recognized worldwide. The certification is governed and maintained by ICAgile.
Additional Details
Medium of Instruction & Trainer
Medium of Instruction: English
Price
| Course commencing after 1 July 2021 | |||
| (90% funded) | |||
| Full Course Fee | $2200.00 | ||
| Full Course Fee with GST | $2,354.00 | ||
| Nett amount after Funding | |||
| Singapore Citizens & Permanent Residents** | Individual | $235.40* | |
| Corporate | $374.00* |
* includes 7% GST
Eligibility
Individual:
- Singapore Citizens or Singapore Permanent Residents physically based in Singapore
- Trainee has to complete 100% attendance and pass all relevant assessments and examinations
- NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria
Corporate:
- Singapore Citizens or Singapore Permanent Residents physically based in Singapore
- Company must be Financial Institutions regulated by MAS (licensed or exempted from licensing). FinTech firms must be certified by Singapore FinTech Association (SFA)
- Trainee has to complete 100% attendance and pass all relevant assessments and examinations
- Eligible company-sponsored trainees will be able to clock CPD hours upon successful course completion
Class Allowance
For courses commencing before 1st January 2021:
- Singapore Citizens and permanent residents of all ages will receive course fee subsidies of 95%
- Training Allowance – $10 per training and assessment hour (Self-sponsored individuals), $15 per training and assessment hour (Sponsoring companies in Finance and Banking)
For all courses commencing after 1st January 2021 and before 1st July 2021 :
- Singapore Citizens and permanent residents of all ages will receive course fee subsidies of 95%
- Training Allowance – $15 per training and assessment hour (Sponsoring companies in Finance and Banking)
For all courses commencing after 1st July 2021 and before 31st December 2021 :
- Singapore Citizens and permanent residents of all ages will receive course fee subsidies of 90%
- The course fee for individuals and corporates are shown in the pricing table.
Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.
Prices are subject to other LHUB miscellaneous fees.
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