BE A SERVICE DESIGN THINKER POWERED BY ESSEC-P200604YEP

BE A SERVICE DESIGN THINKER POWERED BY ESSEC-P200604YEP

Funded

Course Duration

16.0 hr(s)

Mode of Assessment

You would be assessed through course assessment exercises

Who Should Attend

Frontline service staff (i.e. customer service representatives, store advisors, service crews, etc.) from various industry sectors and backend support staff facilitating service delivery processes.

Course Overview

Service Innovation is one of the most powerful ways to achieve business excellence in today’s market field. With Design Thinking fundamentals equipped in this programme, participants can apply these user-centric concepts across businesses such as product development and design, service touch-points, value-creation and enhancements and even to individuals and their personal lives.

Participants will undergo the Design Thinking framework, understand key insights, work through idea generation and evaluation as well as rapid prototyping through a series of interactive and fun activities. Learn the importance of framing insights, the desirability-viability-feasibility criteria model and the concept of minimal viable product/service.

Course Schedule

Next available schedule

Course Objectives

At the end of the programme, participants will be able to :

  • Recognise the importance of service innovation
  • Generate service innovation ideas to transform the customer experience
  • Evaluate service innovation ideas
  • Present a mock-up of service innovation ideas

Course Outline

Recognise the importance of Service Innovation

  • Definition of Service Innovation
  • Importance of Service Innovation
  • Different types of Service Innovations

Generate Potential Service Innovation Ideas to Transform the Customer Experience

  • The Service Innovation Process
  • Your Role in Service Innovation
  • Enablers of Service Innovation
  • Sport REAL Service Innovation
  • Investigate Opportunities
  • Diverging and Converging
  • Two Methods of Dreaming – S.C.A.M.P.E.R and Picture Simulation

Evaluate Potential Service Innovation Ideas according to Organisational Criteria

  • Evaluating by Narrowing Down
  • It’s time to vote
  • What criteria can we use?
  • Idea log
  • Mock-up: What is it?
  • Types of Mock-up
  • Stakeholders and Elevated Pitch

Present Mockup of Service Innovation Ideas to stakeholders

  • Prepare your mockup
  • Group presentation
  • ABCDE Method of refining Ideas
  • Following up on an idea

Additional Details

Medium of Instruction & Trainer

  • English
  • Trainer: Trainee Ratio is 1: 20

Price

      Course commencing after 1 July 2021
      (90% funded)
Course Fee      
Full Course Fee $520.00    
Full Course Fee with GST $556.40    
Nett amount after Funding      
Singapore Citizens & Permanent Residents** Individual   $55.64*
  Corporate   $88.40*

* includes 7% GST

Eligibility

Individual:

  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • NTUC LearningHub reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria
  • NTUC members enjoy 50% unfunded course fee support for up to *$250 each year when you sign up for courses supported under UTAP (Union Training Assistance Programme). *Conditions apply Please visit our website at http://skillsupgrade.ntuc.org.sg for more information. Funding for approved courses only.
  • To sign up for Union Member please sign up here.

Corporate:

  • Singapore Citizens or Singapore Permanent Residents physically based in Singapore
  • Company must be Financial Institutions regulated by MAS (licensed or exempted from licensing). FinTech firms must be certified by Singapore FinTech Association (SFA)
  • Trainee has to complete 100% attendance and pass all relevant assessments and examinations
  • Eligible company-sponsored trainees will be able to clock CPD hours upon successful course completion

Class Allowance

For all courses commencing after 1st July 2021 and before 31st December 2021 :

  • Singapore Citizens and permanent residents of all ages will receive course fee subsidies of 90%
  • The course fee for individuals and corporates are shown in the pricing table.

Terms and conditions apply. NTUC LearningHub reserve the right to make changes or improvements to any of the products described in this document without prior notice.

Prices are subject to other LHUB miscellaneous fees.

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